Golden Advocate Awards
HPRMA's Golden Advocate awards set the standard for
communications excellence among Southern California healthcare
professionals. Covering all aspects of communication, from
advertising and branding to writing and design, winning a Golden
Advocate is a testament to creativity and superior achievement
in the field. Entries are judged by peers, and awards are made
at HPRMA's annual Golden Advocate Awards ceremony, a
not-to-be-missed event for Southern California healthcare
marketing communications professionals.
Congratulations to
of our 2009 HPRMA GOLDEN ADVOCATE AWARD WINNERS!
If you would like to order a duplicate of your award, please click the link below.
DUPLICATE AWARD ORDER FORM
COMING SOON
2009 Golden Advocate Winners
Category A: Advertising,
for paid mass media advertising.
Multi-media campaign
Newspaper campaign
Magazine campaign
Radio campaign
Outdoor campaign
TV campaign
Single newspaper ad
Single magazine ad
Single radio spot
Single TV/cable spot
Single outdoor item
Non-traditional marketing tactic
Professional recruitment advertising
Category B,
Collateral Material,
printed materials designed to reach a specific audience and
achieve a specific result.
Multi-page brochure
Annual report
Poster
Invitation
Calendar
Exhibits
Patient handbook
Other
Category C,
Audio Visual/Electronic Communications,
which includes audio, video, PowerPoint or interactive
presentations used for sales, training, promotion or
fundraising.
Internal video production
External video production
Computer-based presentation
Other
Category D,
Online Communications
Website
New Web Technologies
E-zines, Internet Newsletters
Web advertising
E-mail promotion
Category E, Community Relations,
programs aimed at benefiting the community or improving
relations between an organization and its neighbors.
Category F, Corporate Identity,
for logo or trademark design for organization, program or
service.
Category G, Direct Mail,
includes printed materials designed to reach a specific audience
by mail and elicit a measurable direct response
Direct Mail Campaign
Single Direct Mailer or Package
Category H, Marketing Program,
applies to a combination of strategies and tactics to achieve a
specific marketing goal or goals.
Overall Facility/Company Marketing Program
New program, service or facility/company launch
Category I: Media Relations,
is for programs focused on obtaining media coverage.
Category J: Publications,
is for periodical publication published at least two times a
year.
Internal newsletter
External newsletter
External magazine
Category K, Public Relations Campaign,
is for programs focused on solving a public relations problem,
informing the public, or contributing to the public good.
Community/Public
Employee/Physician
Crisis communications
Government
Category L: Special Event,
includes activities centering around a product launch, open
house, anniversary, special celebration or other event.
Category M: Writing.
Press release
Feature Article
Website/E-mail
Other
Category N: Multicultural Marketing,
any marketing campaign which incorporates a multilingual and/or
multicultural approach.
Category Z: Great Work That Never Saw The Light
Of Day
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