A certain cinematic archeologist once said his main goal is “fortune and glory.” The past year has been an epic year for most industries; healthcare has been on the top of everyone’s minds. From the federal debate to the most informal conversation, healthcare affects every walk of life. It is our duty and responsibility to produce, develop and market the very best we can. One thing that we, as

professionals, will continue to strive for is that excellence we know as “fortune and glory.”

Since 1958, HPRMA has been the leading organization for Southern California’s healthcare communicators, and the Golden Advocate Award continues to be the measure of the very best in healthcare marketing and public relations.

The GAAs set the standard for communications excellence among Southern California healthcare professionals. Covering all aspects of communication, from advertising and branding to writing and design, winning a Golden Advocate is a testament to creativity and superior achievement in the field. GAA Entries are judged by peers, and awards are made at HPRMA's annual Golden Advocate Awards ceremony, a not-to-be-missed event for Southern California healthcare marketing communications professionals.

The awards will be presented at the Golden Advocate Awards luncheon.