Golden Advocate Awards
The 2007 Golden Advocate Awards is now closed for competition.
Winners were announced on March 6th, 2008.
If you were a winner and would like to
order duplicate awards, click here.
HPRMA's Golden Advocate awards set the standard for
communications excellence among Southern California healthcare
professionals. Covering all aspects of communication, from
advertising and branding to writing and design, winning a Golden
Advocate is a testament to creativity and superior achievement
in the field. Entries are judged by peers, and awards are made
at HPRMA's annual Golden Advocate Awards ceremony, a
not-to-be-missed event for Southern California healthcare
marketing communications professionals.
The following is a list of awards winners in 2007:
2007 Golden Advocate Winners
Our first
category is Category A: Advertising,
for paid mass media advertising.
Multi-media
campaign
Newspaper
campaign
Magazine
campaign
Radio
campaign
TV
campaign
Single
newspaper ad
Single
magazine ad
Single
radio spot
Single
TV/cable spot
Single
outdoor item
Unique
print advertising
Non-traditional marketing tactic
Professional recruitment advertising
Next category,
Category B, Collateral Material, printed materials
designed to reach a specific audience and achieve a specific
result.
Folded
brochure or single sheet
Multi-page
brochure
Annual
report
Poster
Invitation
Calendar
Special
one-time books or booklets
Point-of-purchase or other display materials
Exhibits
Patient
handbook
Imprinted
materials
Other
Next category,
Category C, Audio Visual/Electronic Communications,
which includes audio, video, PowerPoint or interactive
presentations used for sales, training, promotion or
fundraising.
Internal
Video Production
External
Video Production
The next
category is Category D, Online
Communications
Website
New Web
Technologies
Category
E, Community Relations, which are programs aimed at
benefiting the community or improving relations between an
organization and its neighbors.
Category
F, Corporate Identity, is for logo or trademark design for
organization, program or service.
Category G,
Direct Mail, includes printed materials designed to reach a
specific audience by mail and elicit a measurable direct
response
Direct Mail
Campaign
Single
Direct Mailer or Package
The next
category, Category H, Marketing Program, applies to a
combination of strategies and tactics to achieve a specific
marketing goal or goals.
Overall
Facility/Company Marketing Program
Ongoing
Program or Service
New
program, service or facility/company launch
The next
category, Category I: Media Relations, is for programs
focused on obtaining media coverage.
The next
category, Category J: Publications, is for periodical
publication published at least two times a year.
Internal
newsletter
External
newsletter
External
magazine
The next
category, Category K, Public Relations Campaign, is for
programs focused on solving a public relations problem,
informing the public or contributing to the public good.
Community/Public
The next
category, Category L: Special Event, includes activities
centering around a product launch, open house, anniversary,
special celebration or other event.
Our final
category today Category M: Writing.
Feature
Article
White Paper
Website/E-mail
Writing,
Other
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