Golden Advocate Awards

The 2007 Golden Advocate Awards is now closed for competition.  Winners were announced on March 6th, 2008.

If you were a winner and would like to order duplicate awards, click here.

HPRMA's Golden Advocate awards set the standard for communications excellence among Southern California healthcare professionals. Covering all aspects of communication, from advertising and branding to writing and design, winning a Golden Advocate is a testament to creativity and superior achievement in the field. Entries are judged by peers, and awards are made at HPRMA's annual Golden Advocate Awards ceremony, a not-to-be-missed event for Southern California healthcare marketing communications professionals.

The following is a list of awards winners in 2007:


2007 Golden Advocate Winners  

Our first category is Category A: Advertising, for paid mass media advertising.

Multi-media campaign

• Honorable Mention goes to the Identity Group for St. John’s Regional Medical Center Open Enrollment Multi-Media Campaign

• The Silver goes to the City of Hope for Canswer Campaign

• The Gold goes to the California Pacific Medical Center for Beyond Medicine

Newspaper campaign

• Honorable Mention goes to the Identity Group for Methodist Hospital Bariatric Newspaper Ads

• Honorable Mention goes to Kaiser Permanente Business Marketing Communications for Labor Union Ad Series

• The Silver goes to Huntington Hospital for West Tower Unwrapping Ads

• The Gold goes to Michael Temme at Sierra Health Services for Physician Profiles

Magazine campaign

• Honorable Mention goes to Kaiser Permanente Business Marketing Communications for Broker Ad Kit

• The Silver goes to Hoag Memorial Hospital Presbyterian Marketing and Corporate Communications for Always First magazine campaign

• The Gold goes to Kaiser Permanente Business Marketing Communications for Employer Ad Kit

Radio campaign

• The Silver goes to FiftyX for Choose Hill for Healthcare for SMMC SFMC AND Hill Physicians

TV campaign

• Honorable Mention goes to Sierra Vista Regional Medical Center for Call Candy TV Spots

Single newspaper ad

• Honorable Mention goes to DGWB Advertising for the Gang Up Ad for St. Joseph Hospital of Orange

• The Silver goes to DGWB Advertising for the Family Support Ad for St. Joseph Hospital of Orange

• The Gold goes to DGWB Advertising for the Pioneering Ad for St. Joseph Hospital of Orange

Single magazine ad

• Honorable Mention goes to Ignite Design & Advertising for San Antonio Community Hospital Heart Center ad for San Antonio Community Hospital

• The Silver goes to Ignite Design & Advertising for Centennial Timeline Ad for San Antonio Community Hospital

• The Gold goes to Zamboo for Grow "ologist" ad for Miller Children’s Hospital

Single radio spot

• The Silver goes to the Identity Group for the Multi Lingual Open Enrollment radio spot for St. John’s Regional Medical Center

• The Gold goes to Lagrant Communications for Foundation For Health Care Coverage Education radio spot

Single TV/cable spot

• Honorable Mention goes to Ignite Design & Advertising for San Antonito Community Hospital Theater for San Antonio Community Hospital

• The Silver goes to Maricich Brand Communications for Talbert Medical Group’s Doc On Computer TV Spot

• The Gold goes to SCAN Health Plan Marketing Department for SCAN What Seniors Learned

Single outdoor item

• Honorable Mention goes to Zamboo for "Ologist" for Miller Children’s Hospital

• The Silver goes to the Identity Group for “Good is Best” Billboard for Good Samaritan Hospital

• The Gold goes to Bristol Park Medical Group for the Race for the Cure Banner

Unique print advertising

• The Silver goes to St. Joseph Hospital of Orange Marketing Department for Orthopedic Wrap

• The Gold goes to FiftyX for Advertising Wrap for Community Hospital of San Bernardino

Non-traditional marketing tactic

• Honorable Mention goes to Zamboo for Nine Steps for Northridge Hospital Medical Center

• The Silver goes to at the Identity Group for Walkway Banners for Good Samaritan Hospital

• The Gold goes to Glendale Adventist Medical Center for Glendale Galleria Escalator Wrap

Professional recruitment advertising

• The Gold goes to FiftyX for Professional Recruitment for St. Bernardine Medical Center

Next category, Category B, Collateral Material, printed materials designed to reach a specific audience and achieve a specific result.

Folded brochure or single sheet

• Honorable Mention goes to Medtronics Diabetes Marketing Team for Paradigm Real-Time Slim Jim for Medtronic Diabetes

• The Silver goes to the Identity Group for Pediatric Brochure for Presbyterian Intercommunity Hospital

• The Gold goes to Medtronics Diabetes Marketing Teamfor Paradigm Patient Pack Support Insert for Medtronics Diabetes

Multi-page brochure

• Honorable Mention goes to Kaiser Permanente Business Marketing Communications for Disease Management Portfolio

• The Silver goes to American Speciality Health for Health Plan Sales Brochure

• The Gold goes to American Speciality Health for Year in Review Brochure

Annual report

• Honorable Mention goes to Joseph Zanetta & Team Little Company of Mary for Annual Report 2005

• The Silver goes to Joseph Zanetta & Team Little Company of Mary for Annual Report 2006

• The Gold goes to Children's Hospital of Los Angeles Office of Communications for Research Highlights 2006-2007

Poster

• Honorable Mention goes to Alexis Kim at Talbert Medical Group for Talbert Signature Services Poster

• The Silver goes to Sylvia Chan, Ruben Rodriguez, and Erin Harms at Kaiser Permanente for Cosmetic Services Poster

Invitation

• Honorable Mention goes to Joseph Zanetta & Team Little Company of Mary for the  Power of Pink

• The Silver goes to St. Joseph Hospital of Orange Marketing Department for 35th Annual Benefit Invitation

• The Gold goes to Erin Harms & Pencilbox Studios at Little Company of Mary for Sellabration Express On Track to a $50 Million Legacy

Calendar

• Honorable Mention goes to Joy Alexander at Sierra Health Services for Faces of Nevada 2007

• The Silver goes to FiftyX for I am The Difference for St. Bernardine Medical Center

• The Silver goes to Kaiser Permanente for the 2008 Kaiser Permanente Thrive Calendar

• The Gold goes to Suzanne Lapis at Children's Hospital of Los Angeles for Calendar

Special one-time books or booklets

• Honorable Mention goes to Glendale Adventist Medical Center for the I'm Here for You …..Customer Service Standards

• The Silver goes to Providence Health & Services for the Community Newsletter

• The Gold goes to UCLA Health System for the Dedication Program

Point-of-purchase or other display materials

• The Gold goes to Inland Empire Health Plan Marketing Team for Medicare Dual Choice Brochures

Exhibits

• The Silver goes to Medtronics Diabetes Marketing Team for ADA Trade Show Booth

• The Gold goes to the  Identity Group for  the Tradeshow Booth for St. Johns Regional Medical Center

Patient handbook

• Honorable Mention goes to Medtronics Diabetes Marketing Teamfor Infusion Site Management

Imprinted materials

• Honorable Mention goes to FiftyX for Baby Friendly Blocks for St. Bernardine Medical Center

• The Silver goes to  Lagrant Communications for Colon Cancer Awareness Campaign - Church Fans for the American Cancer Society

• The Gold goes to Joseph Zanetta and Team at Little Company of Mary for the  Power of Pink

Other

• Honorable Mention goes to Medtronics Diabetes Marketing Team for Patient Flip Chart

• Honorable Mention goes to Medtronics Diabetes Marketing Teamfor Paradigm Real-Time Physician folder

• The Silver goes to Bristol Park Medical Group for Christmas Card Drawing Contest

• The Gold goes to Medtronics Diabetes Marketing Teamfor Paradigm Real-Time Patient Pack

Next category, Category C, Audio Visual/Electronic Communications, which includes audio, video, PowerPoint or interactive presentations used for sales, training, promotion or fundraising.

Internal Video Production

• The Gold goes to Huntington Hospital for the Proud Video (Internal)

External Video Production

• Honorable Mention goes to Children's Hospital of Los Angeles for Imagine: A Celebration of Children's Hospital of Los Angeles

• The Silver goes to Huntington Hospital for the Proud Video (External)

• The Gold goes to Huntington Hospital for the Testimonial Video

The next category is Category D, Online Communications

Website

• Honorable Mention goes to St. Joseph Hospital of Orange Marketing Department for the St. Joseph of Orange website

• The Silver goes to Medtronics Diabetes Marketing Team for the Medtronic website

• The Gold goes to Maricich Brand Communications for Visiogen Website Design

New Web Technologies

• The Gold goes to UCLA Health System Marketing Department for UCLA Health Systems Website

Category E,  Community Relations, which are programs aimed at benefiting the community or improving relations between an organization and its neighbors.

• And the Honorable Mention goes to St. Joseph Hospital of Orange Marketing Department for Employer Relations Program

• The Silver goes to Santa Monica – UCLA Medical Center and Orthopaedic Hospital and Hill and Knowlton for the  Emergency Center Opening

• The Gold goes to Kaiser Permanente Business Marketing Communications for iDive Campaign

 Category F, Corporate Identity, is for logo or trademark design for organization, program or service.

• Honorable Mention goes to Glendale Adventist Medical Center for Glendale Adventist Beacon Image

• The Silver goes to Medtronic Diabetes Marketing Team for the Use Right Icon

• The Gold goes to the Identity Group for Nautilus Graphic IC for Greater Newport Physicians

Category G, Direct Mail, includes printed materials designed to reach a specific audience by mail and elicit a measurable direct response

Direct Mail Campaign

• The Gold goes to the  Identity Group for 2007 Leadership Award Trip Campaign for Allergan

Single Direct Mailer or Package

• Honorable Mention goes to Adrienne Yi, Carla Sharon at Bristol Park Medical Group for ER/Urgent Care Promo Card

• Honorable Mention goes to SCAN Health Plan Marketing Department for SCAN Branding September

• Honorable Mention goes to Alexis Kim at Talbert Medical Group for Town Hall Invitation

• The Silver goes to Zamboo for Find The Shortest Distance for San Antonio Community Hospital

• The Gold goes to Katrina R. Bada at Good Samaritan Hospital for Downtown L.A. Resource Guidebook

The next category, Category H, Marketing Program, applies to a combination of strategies and tactics to achieve a specific marketing goal or goals.

Overall Facility/Company Marketing Program

• Honorable Mention goes to the Identity Group for One Care Campaign for Cal Optima

• The Gold goes to St. Joseph Hospital of Orange Marketing Department for Magnet Designation

Ongoing Program or Service

• Honorable Mention goes to Medtronics Diabetes Marketign Team for Real Diabetes Control - Brochure and Web Banner

• The Silver goes to the Identity Group for Kids Retention Program for Cal Optima

• The Gold goes to Northridge Hospital Medical Center Marketing Department for Carole Pump Women's Center Touts "Women Treating Women"

New program, service or facility/company launch

• The Gold goes to Inland Empire Health Plan Marketing Team for Medicare Promotional Campaign

The next category, Category I: Media Relations, is for programs focused on obtaining media coverage.

• Honorable Mention goes to Carol Stevenson at  Kevin/Ross Public Relations for Building Buzz for Beryl

• The Silver goes to Gloria Mayer at Institute for Healthcare Advancement for "What to do When Your Child Gets Sick"

• The Gold goes to St. Joseph Hospital of Orange Marketing Department for Kidney Transplant Media Relations

The next category, Category J: Publications, is for periodical publication published at least two times a year.

Internal newsletter

• Honorable Mention goes to Carla Sharon Adrienne Yi at Bristol Park Medical Group for Bristol Park Bulletin

• Honorable Mention goes to Providence Health & Services for Providence Pulse

• The Silver goes to Children's Hospital of Los Angeles for FloSheet

• The Gold goes to Children's Hospital of Los Angeles Office of Communications and Foundation Department for Bench to Bedside

External newsletter

• Honorable Mention goes to Maricich Brand Communications for Memorial Care Newsletters for Memorial Care Medical Center

• The Silver goes to Donna Taylor at Kaiser Permanente for Partners in Health

• The Gold goes to Jenellee Ambrose and Shelly Moore at Loma Linda University Medical Center for A Healthy Tomorrow Newsletter

External magazine

• Honorable Mention goes to the Identity Group for Next Magazine for Methodist Hospital

• The Silver goes to Children's Hospital of Los Angeles Office of Communications and Foundation Department for Imagine Magazine

• The Gold goes to St. Joseph Hospital of Orange Marketing Department for FeelinGreat Community Magazine

The next category, Category K, Public Relations Campaign, is for programs focused on solving a public relations problem, informing the public or contributing to the public good.

Community/Public

• The Gold goes to St. Joseph Hospital of Orange Marketing Department for Postpartum Depression Dad

The next category, Category L: Special Event, includes activities centering around a product launch, open house, anniversary, special celebration or other event.

• Honorable Mention goes to the Little Company of Mary for Sellabration Express On Track to a $50 Million Legacy

• The Silver goes to Children's Hospital of Orange County Marketing and Communications Department for Radio Lollipop at CHOC

• The Gold goes to St. Joseph Hospital of Orange Marketing Department for Grand Opening Celebration of New Hospital

Our final category today Category M: Writing.

Feature Article

• Honorable Mention goes to Pamela Westcott at Westcott Communications for CHOC Takes Proactive Steps to Cope with National Nursing Shortage

White Paper

• Honorable Mention goes to Kaiser Permanente Business Marketing Communications for Presenteeism

Website/E-mail

• The Silver goes to Maricich Brand Communications for Medical Services Section of ucihealth.com for UC Irvine Medical Center

Writing, Other

• And the Gold goes to Maricich Brand Communications for UCI Health Quarterly Newsletter for UC Irvine Medical Center