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Navigating the Waters of HIPAA
(and Negativity)
With Your Healthcare Social Media Program
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More and more hospitals, medical
groups and other healthcare providers are
considering social media as part of their marketing
mix. That’s because social media tools — blogging,
Facebook, Twitter, YouTube, and others — have the
power to engage patients on a more personal, caring
and powerful level. At our January 26, 2012
HPRMA luncheon meeting, our speaker, Dan Hinmon,
will answer two of the biggest questions healthcare
organizations have about adopting social media:
- How do I implement a social media strategy
without violating HIPAA and other regulations?
- How do I prepare for and respond to negative
feedback on social media platforms?
You can navigate the waters of HIPPA and other
legal requirements if you have a clear understanding
of the rules — and how they apply to social media
initiatives.
Featured Speaker Dan Hinmon
SPEAKER: Dan Hinmon is principal of Hive
Strategies, a firm devoted solely to helping
hospitals engage patients through social media. Dan
has provided marketing, advertising and public
relations services to hospitals, healthcare plans
and physician groups for nearly 25 years, including
a stint as a hospital marketing director. He is a
member of the Social Media Health Network and also a
contributor to Healthcare Communication News. You
can follow Dan at @hivedan or read his blog at
www.HiveStrategies.com.
WE
HOPE YOU WILL JOIN US!
WHEN
Thursday,
January 26, 2012
11:30 am - 1:30 pm
11:30 a.m.: Networking and Check-in.
Lunch begins promptly at noon.
WHERE
Old Ranch Country Club
3901 Lampson Avenue
Seal Beach, CA 90740
Complimentary Self-Parking
COST
Members: $40.00
Nonmembers: $50.00
Attendance is limited - sign up today!
RSVP deadline is Friday,
January, 20, 2012
Don't forget to reserve early!!!
RSVP NOW!
REGISTER HERE
Reserve your seat now! E-mail your reservation and payment information to
info@hprma.org,
or call (714) 647- 2430 with your credit card
information. Since we pay for every
reservation, no-shows will not be refunded.
For HPRMA event sponsorship
opportunities, please contact Cheryl Hirtler at
(562) 229-9452,
ext. 1532, or Kirk McDonald at (310) 872-7300.
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