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Navigating the Waters of HIPAA

(and Negativity)

With Your Healthcare Social Media Program

More and more hospitals, medical groups and other healthcare providers are considering social media as part of their marketing mix. That’s because social media tools — blogging, Facebook, Twitter, YouTube, and others — have the power to engage patients on a more personal, caring and powerful level.

At our January 26, 2012 HPRMA luncheon meeting, our speaker, Dan Hinmon, will answer two of the biggest questions healthcare organizations have about adopting social media:

  • How do I implement a social media strategy without violating HIPAA and other regulations?
  • How do I prepare for and respond to negative feedback on social media platforms?

You can navigate the waters of HIPPA and other legal requirements if you have a clear understanding of the rules — and how they apply to social media initiatives.

 

 

Featured Speaker Dan Hinmon

SPEAKER: Dan Hinmon is principal of Hive Strategies, a firm devoted solely to helping hospitals engage patients through social media. Dan has provided marketing, advertising and public relations services to hospitals, healthcare plans and physician groups for nearly 25 years, including a stint as a hospital marketing director. He is a member of the Social Media Health Network and also a contributor to Healthcare Communication News. You can follow Dan at @hivedan or read his blog at www.HiveStrategies.com.

 

WE HOPE YOU WILL JOIN US!

 

 

WHEN

 

Thursday, January 26, 2012
11:30 am - 1:30 pm
11:30 a.m.: Networking and Check-in.
Lunch begins promptly at noon.

 

WHERE

 

Old Ranch Country Club

3901 Lampson Avenue

Seal Beach, CA 90740

Complimentary Self-Parking

 

COST

Members: $40.00
Nonmembers: $50.00
Attendance is limited - sign up today!
RSVP deadline is Friday,
January, 20, 2012

 

 

Don't forget to reserve early!!!

 

RSVP NOW!

 

REGISTER HERE

 

 

Reserve your seat now! E-mail your reservation and payment information to info@hprma.org, or call (714) 647- 2430 with your credit card information. Since we pay for every reservation, no-shows will not be refunded.

For HPRMA event sponsorship opportunities, please contact Cheryl Hirtler at (562) 229-9452, ext. 1532, or Kirk McDonald at (310) 872-7300.

 

 




 
 
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