Within 18 Months,
EmpowerHER.com Grew to be one of the Country’s Biggest and
Fastest-Growing Online Health and Wellness Resources for Women.
Find out how St.
John’s Health Center and Other Providers are Leveraging This New
Digital Marketing and Social Media Resource to Their Advantage.
EmpowHER is an
award-winning health media company for women. The Company’s
website provides visitors access to one of the largest women’s
health and wellness content libraries on the web, as well as the
largest online community of women discussing their health and
wellness issues. Health care marketers are reaching the most
influential health and wellness buying audience on the Internet
– women through EmpowHER. Millions of women visit EmpowHER.com
every year, making it one of the largest and fastest-growing
resources dedicated exclusively to women’s health and wellness.
• Just over 3 million
visitors came to EmpowHER.com in 2009, with more than 12 million
anticipated this year. They just got started in 2007 – How
did they grow so quickly?
• EmpowHER is among
the most popular 5,000 sites on the web. Source: Compete.com
• EmpowHER is a Top 5
women’s health and wellness resource and community on the web.
Source: Quantcast
How have they
harnessed the power of social media to capture the attention of
women across the country?
• EmpowHER.com is
home to 1.3 million health events - the largest online
repository of free and low cost health events on the Internet.
How are hospitals,
medical groups and other providers putting this to work for
them?
Saint John’s Health
Center, The Shaw Center, Mayo Clinic, Johnson & Johnson, Qiagen,
Banner Health and others are working with EmpowHER to leverage
the smartest online strategies in women’s health and wellness
marketing to help them reach women interested in their
procedures, products and services.
Join us for this
exciting luncheon to hear from St. John’s Health Center’s
Administrative Director of Marketing, and the principals from
EmpowHER about their successes in putting social media to work
as an effective healthcare revenue generator and powerful
outreach tool.
Panelists Include:
Michelle King Robson
Thom Brodeur
Greg Harrison
Be sure to make your reservations early.
WHEN
Thursday, August 19, 2010
11:30 a.m.
Lunch begins promptly at noon
WHERE
Embassy Suites Hotel - LAX North
9801 Airport Blvd.
Los Angeles, CA 90045
$5 Discounted Parking Rate
COST
Members: $40.00
Nonmembers: $50.00
Attendance is limited - sign up today!
RSVP deadline is Friday, August 13, 2010.
RSVP NOW!
REGISTER HERE
Reserve your seat now! E-mail your reservation and payment information to
info@hprma.org,
or call (714) 647- 2430 with your credit card
information. Since we pay for every
reservation, no-shows will not be refunded.
For HPRMA event sponsorship
opportunities, please contact Cheryl Hirtler at
(562) 229-9452,
ext. 1532, or Kirk McDonald at (310) 872-7300.
|
About Our Speakers:
Michelle King Robson
Founder, Chairperson and CEO, EmpowHER
Michelle is the Founder, Chairperson and CEO of EmpowHER and is
committed
to helping women have access to the most current, unbiased
health information they need to make the wisest choices for
their health and the health of their families. She is also an
active philanthropist and community volunteer whose work on
various women’s and children’s issues has earned her numerous
awards, appointments and recognition.
Thom Brodeur
Chief Marketing Officer EmpowHER
hom Brodeur is an
Internet media veteran. As CMO and EVP, Corporate
Development, Brodeur is responsible for marketing,
sales and client service, and business development
and strategy. Brodeur brings to EmpowHER more than
17 years of experience in strategic planning,
marketing and corporate development for private and
public companies in the media, Internet, software
industries to the company’s aggressive domestic and
international growth agenda.
Brodeur joined EmpowHER from Help A Reporter (HARO),
where he served as COO. Brodeur has also served in
executive leadership roles with leading global
newswire and online communications company,
Marketwire, and with marketing communications giant,
Omnicom. He is a sought after speaker on innovation,
social media and various other Web 2.0 subjects and
is often quoted in marketing, financial
publications.
Greg Harrison
Administrative Director of Marketing and Business Development
for Saint John’s Health Center and John Wayne Cancer Institute
With more than 15 years of international award-winning
healthcare marketing and communications experience, Gr eg is
responsible for all business development, strategic planning,
marketing, physician relations, media relations and
communication activities. Under Harrison’s leadership, the
hospital launched its first advertising campaigns and online
marketing strategy, receiving regional, national and global
recognition while establishing a 3:1 return on investment.
Harrison previously earned Emmy, Telly and Aurora awards as Vice
President of Business Development and Marketing for Alvarado
Hospital in San Diego. As Director of Operations Communications
for Tenet Health, he also was responsible for all communication
activities for 116 hospitals nationwide. He also served at the
Regional Director of Business Development and Marketing for
Sutter Health in Sacramento. Harrison also has taught at UCLA
and San Diego State University. |
