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Internal Marketing: Building Your Brand from the Inside Out
 

TOPIC In his book The Complete Guide to Hospital Marketing, Patrick Buckley notes that internal marketing "involves instilling into a company’s work force an understanding of its mission, brand promise, and the significance of achieving its strategic goals. Internal marketing engenders adherence to consistency in service delivery and support, and it motivates performance and productivity among work force members."

What does this mean for us as professionals in healthcare marketing and public relations? As the speaker at our September HPRMA meeting, Patrick Buckley will offer valuable advice and expertise. He will address the following in his presentation:

  • Building the Internal Brand

  • Effective Internal Communications

  • The Organization’s Leaders – Setting the Example

  • The Marketing/PR Department – A Pivotal Role in Integration

  • The Internal Audit

  • Case Study
   
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Thursday, September 25, 2008

11:30 a.m.-2:00 p.m. Lunch begins promptly at noon.
 

Doubletree Hotel – Carson Civic Plaza

2 Civic Plaza Drive

Carson, CA 90745

310-830-9200

 
Directions:  Visit Doubletree Hotel Carson Civic Plaza (www.Doubletree.com)
  
Speaker bio:
 
Patrick T. Buckley, M.P.H., President and CEO, PB Healthcare Business Solutions, LLC

Patrick Buckley has more than 25 years of experience in healthcare marketing, brand and corporate communications, advertising, business development and strategic planning. He has worked with a variety of healthcare organizations across the country including academic medical centers, healthcare integrated delivery systems, community hospitals, and multidisciplinary physician group practices. Before founding PB Healthcare Business Solutions, Patrick was president and CEO of Rynne Buckley Marketing and Communications, a nationally acclaimed healthcare marketing and communications agency. Prior to that, he served as chief strategic planning and business development officer for the State University of New York Health Sciences Center in Syracuse, NY.

  
   
COST  
Members: $40.00 prepaid; $45.00 at the door
Non-members:  $50.00 prepaid; $55.00 at the door

(Since we pay for each reservation, no-shows will be billed.)
RSVP Deadline is Monday, September 22, 2008.
REGISTER HERE!
 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 
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